Manager, Copywriting | Jobspresso

Job Description

Here is the complete job article for the Manager, Copywriting position at Articulate, with a call to action to apply:

Job Title: Manager, Copywriting

Company: Articulate Global, LLC

About Us:
Articulate is the leader in online course creation for businesses worldwide. Our e-learning platform, Articulate 360, gives creators the power to easily build the custom content their organizations need to onboard, upskill, stay compliant, retain talent, and more. It’s why all of the Fortune 100 trust Articulate to help them create the engaging, interactive e-learning experiences their workforce needs.

Job Description:
We’re looking for a Manager, Copywriting to lead the strategy and production of all marketing copy across digital channels and industry events. This is an exciting opportunity to help shape how audiences experience Articulate across marketing touchpoints.

Working with the Director, Messaging Design, you’ll partner with our design team to jointly deliver on marketing briefs—from initial creative concepts to final production assets. You’ll lead a small but mighty team of writers to create highly engaging original copy that supports our brand and product positioning and helps create demand for Articulate’s suite of products. As the leader of the copywriting team, you’ll create strong cross-functional relationships to drive maximum impact.

What You’ll Do:

• Write, edit, and optimize marketing copy for digital and event marketing campaigns.
• Host brainstorming sessions and design thinking workshops with writers, designers, and partners to develop holistic creative concepts and solutions.
• Demonstrate a strong understanding of our customers, products, industry, and brand voice to ensure consistency, quality, and impact of creative.
• Lean into SEO strategy and performance insights to guide copy generation and iteration.
• Spend time researching other cutting-edge brands to keep our brand experience relevant, relatable, and competitive.
• Mentor and coach a team of copywriters to help guide their priorities, facilitate career growth, and produce high-quality work.
• Provide clear direction, new concepts, and creative guidance to copywriting team.
• Lead prioritization of work against our marketing roadmap and in service of our business goals with big-picture thinking.
• Provide actionable creative feedback to team members to minimize stakeholder reviews.
• Work on strategic initiatives and ways to improve our practices/craft with creative leadership.
• Work with our creative operations team to ensure copy projects are resourced and managed from needs assessment through implementation.
• Use performance data and analytics from our social, acquisition, web, and email campaigns to help inform copy decisions.
• Present creative concepts to stakeholders across various levels, including executive leadership.
• Advocate for the value of copywriting as a strategic marketing partner.
• Help influence expectations, timing, and planning for campaign work.

Cross-Functional Collaboration:

• Forge a tight bond between our marketing and brand creative team and foster a collaborative cross-functional environment.
• Work closely with design to deliver cohesive creative.
• Be a great team player who is highly self-motivated, solution-oriented, and able to pivot.

What You Should Have:

• 5-8 years of experience in copywriting for a B2B SaaS or eCommerce company, with demonstrated ability to ideate and create copy strategies that drive engagement and demand.
• Deep knowledge of marketing segmentation strategies for copy optimization.
• Demonstrated experience successfully managing and mentoring a team of writers.
• Excellent communication and presentation skills, including the ability to present concepts to stakeholders and executive leadership.
• Collaborative mindset and comfortable working effectively in cross-functional teams.
• Excellent project management skills.
• Understanding of SEO best practices and performance data.
• Positive, empathetic, driven, collaborative, flexible, and confident.
• A compassionate doer who seeks to improve our processes and regularly works to identify areas to maximize team efficiency.
• Resilience, reliability, and optimism.

Compensation:
$105,900 – $158,900 a year
This position is also bonus eligible. Articulate offers a robust suite of benefits.

Job Type: Full Time

Apply Now: manager-copywriting Application

This job article summarizes the key responsibilities and qualifications for the Manager, Copywriting position, along with the necessary information on how to apply.